2026-09-17
Dyson Supersonic Nural holds first at 9.3 and my hair dryer ranking carries forward. Two September launches landed in this category, and both deserve a close look before they earn scores.
The first is the Drybar Buttercup PRO at $229, listed in NewBeauty's September launch list. It adds three selectable ion levels and a Drybar Mode that alternates warm and cool air automatically, so hair never sits under constant heat. That second feature addresses the exact habit that damages hair at home, holding a hot nozzle in one spot too long. The original Buttercup sits 11th on my list at 7.4, a solid salon style dryer, and the PRO's heat cycling is precisely the upgrade its score has been waiting for. Once I have airflow and drying time measurements, I will decide where it lands.
The second is Dyson Beauty's first dedicated dryer brush for wet to dry styling, flagged in Cosmetics Business's September picks. Dryer brushes sit in a separate category from my ranking, which scores handheld dryers, but it matters here because it gives people who want volume at the root a single tool option from the brand that leads my list.
My top picks stay where they are. The Supersonic Nural leads because its scalp protection mode lowers heat as the dryer nears your head, a real safeguard for daily users. Laifen Swift Special at 9.0 is the value flagship, a 110,000 RPM motor that dries thick hair in minutes at a fraction of Dyson pricing. Shark SpeedStyle Pro at 8.7 is my pick for curls, with a diffuser that genuinely preserves pattern.
If you are buying now, wait three weeks. Prime Big Deal Days on 6 and 7 October historically brings deep cuts on Laifen and Shark.
Supersonic Nural holds first
Dyson keeps 9.3 on scalp protection that lowers heat as the dryer approaches your head.
Drybar Buttercup PRO arrives
At $229 it adds three ion levels and an automatic warm and cool cycling mode. I will score it after drying time tests.
Dyson launches a dryer brush
Its first dedicated wet to dry brush gives root volume seekers a one tool option from the category leader.
Laifen for value
Swift Special at 9.0 pairs a 110,000 RPM motor with fast drying at a fraction of flagship pricing.