2026-09-17
AG1 Next Gen keeps first at 9.3 and my ten-powder ranking carries forward. Nothing new on recalls or pricing this week.
I want to bring two AG1 developments together, because they explain why the leader keeps pulling ahead. In June, AG1 launched AG1 Pro, a creatine-infused version of Next Gen that adds calcium HMB and zinc carnosine. The company said more than 30 percent of its customers were already taking creatine, so the product folds an existing habit into the morning scoop. In July, AG1 researchers published a study reporting that the greens powder measurably increased circulating levels of multiple micronutrients.
My take on the study: it is company-funded, so I treat it as supportive evidence, and it still matters. Blood level data answers the most basic question a buyer should ask of any greens powder, which is whether the vitamins and minerals on the label actually show up in your body. Very few competitors in this category have published anything similar.
The retail picture has shifted too. AG1 now sits in Ulta Beauty, Target, Costco, and The Vitamin Shoppe, which makes it far easier to find a deal on a pouch.
My scoring keeps AG1 first for its published research, NSF Certified for Sport testing, and a broad micronutrient panel. Field of Greens and Super Greens stay tied behind it on whole-food ingredients at lower prices, and Huel Daily Greens remains my value pick with a full vitamin profile.
New Hope's industry analysis names third-party testing as a key trust driver, and in greens powders, where labels list dozens of ingredients, independent verification is worth paying for.
AG1 Next Gen holds 9.3
Published micronutrient research and NSF Certified for Sport testing keep it first.
AG1 Pro adds creatine
The June launch combines Next Gen with creatine, calcium HMB, and zinc carnosine.
Blood level data arrives
A July study from AG1 researchers reported higher circulating levels of multiple micronutrients.
Wider retail availability
Ulta Beauty, Target, Costco, and The Vitamin Shoppe now carry AG1, which opens more deal options.